Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
-
-
- Normal
- https://www.linkedin.com/in/yaelbenari/
| Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
Latest from Super User
1384 comments
-
Comment Link
Friday, 10 April 2026 11:39
posted by
Depobos
Thanks, I have been seeking for info about this topic for ages and yours is the best I have discovered so far.
-
Comment Link
Friday, 10 April 2026 11:28
posted by
antioxidant brain support
Fantastic website you have here but I was curious about if you knew of any message boards that cover the same topics talked about here? I'd really like to be a part of group where I can get feed-back from other knowledgeable people that share the same interest. If you have any recommendations, please let me know. Thanks!
-
Comment Link
Friday, 10 April 2026 11:28
posted by
reduce leg swelling
It?s arduous to search out educated folks on this topic, but you sound like you recognize what you?re talking about! Thanks
-
Comment Link
Friday, 10 April 2026 11:27
posted by
snore-free sleep
I've been absent for a while, but now I remember why I used to love this website. Thank you, I will try and check back more frequently. How frequently you update your web site?
-
Comment Link
Friday, 10 April 2026 11:02
posted by
stubborn fat support
I'd personally also like to express that most people who find themselves with no health insurance are generally students, self-employed and those that are unemployed. More than half of the uninsured are really under the age of 35. They do not come to feel they are wanting health insurance as they are young and healthy. Their own income is typically spent on homes, food, and entertainment. Lots of people that do work either whole or not professional are not provided insurance by their jobs so they head out without as a result of rising valuation on health insurance in the usa. Thanks for the thoughts you write about through this blog.
-
Comment Link
Friday, 10 April 2026 10:59
posted by
Depobos
wonderful post, very informative. I wonder why the other specialists of this sector do not notice this. You must continue your writing. I'm confident, you have a great readers' base already!
-
Comment Link
Friday, 10 April 2026 08:12
posted by
pms treatment
fantastic points altogether, you simply gained a brand new reader. What would you recommend in regards to your post that you made some days ago? Any positive?
-
Comment Link
Friday, 10 April 2026 07:06
posted by
liver health support
One thing I'd really like to discuss is that fat reduction plan fast can be carried out by the perfect diet and exercise. A person's size not merely affects the look, but also the quality of life. Self-esteem, major depression, health risks, and physical abilities are impacted in fat gain. It is possible to make everything right and still gain. Should this happen, a medical problem may be the primary cause. While too much food and never enough work out are usually guilty, common health concerns and trusted prescriptions can greatly enhance size. Kudos for your post here.
-
Comment Link
Friday, 10 April 2026 06:35
posted by
calming herbal supplement
You actually make it seem so easy with your presentation but I find this topic to be really something that I think I would never understand. It seems too complicated and extremely broad for me. I am looking forward for your next post, I?ll try to get the hang of it!
-
Comment Link
Friday, 10 April 2026 06:26
posted by
herbal blood pressure formula
Hey! Do you use Twitter? I'd like to follow you if that would be ok. I'm definitely enjoying your blog and look forward to new posts.
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.