ProductX - Yael Ben-Ari || Senior Product Manager, Microsoft

font size decrease font size increase font size
Print
Email
Tuesday, 31 October 2023 00:00

Yael Ben-Ari

Senior Product Manager, Microsoft

Navigating SMB Waters with Enterprise Ship

The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.

Written by Super User Read 114454 times Last modified on Saturday, 10 February 2024 09:16

Rate this item

(0 votes)

Published in Day 1

Super User

Latest from Super User

More in this category: « Dessert Break Tzviel Lemberger || Head of AI for validation product team, Intel »

1404 comments

Comment Link Monday, 28 October 2024 22:26 posted by 干ばつ日本
That’s Lady Gaga’s Lee Quinzel (DC mavens could also be sore that she never goes full Harley Quinn right here), and the 2 soon conspire to see as a lot of each other as captivity permits before Arthur’s trial, which Lee is somewhat mysteriously accorded sudden citizen status to attend as a spectator.
Comment Link Monday, 28 October 2024 22:22 posted by ディズニーシー満喫
The tender-start equipment helps to forestall this.
Comment Link Monday, 28 October 2024 21:39 posted by ipo 大和証券当選
It begins the fourth Sunday before Christmas Day and ends on Christmas Eve.
Comment Link Monday, 28 October 2024 21:25 posted by スルガ銀行したく
Leave a gap between each slat that will allow air to stream by your wall.
Comment Link Monday, 28 October 2024 21:14 posted by 保険解約所得
5 years earlier than, the 2 had competed to take over Unamjeong, a renowned Korean restaurant.
Comment Link Monday, 28 October 2024 21:12 posted by 健康保険被保険者資格喪失届ダウンロード
Pickard then returned for the third interval.
Comment Link Monday, 28 October 2024 20:59 posted by 動物看護師ボーナス
He labored for Robinson till the end of World Warfare II.
Comment Link Monday, 28 October 2024 20:48 posted by オス猫甘えん坊
The broad-open areas of the Southwest have impressed many decorating styles.
Comment Link Monday, 28 October 2024 20:29 posted by 女性キャリア支援
Daniel nonetheless arrives at the conclusion that he and, consequentially, DG know about his body however to reveal it he will face the four main crew.
Comment Link Monday, 28 October 2024 20:26 posted by 有しております
This is particularly useful when there's confined access to the enclosure (e.g.: it's located in conjunction with the house on a slim thoroughfare).