Most companies have a vision accompanied by a mission statement. "Bring the world closer together.” "Accelerate the world’s transition to sustainable energy.” "Change how the world works together." Did you ever incorporate these as practical tools in your product management methodology?

In times when we push our execution abilities to the limits, these mission statements transform from phrases to practical tools.  In this session, we’ll see how a vision, a mission statement, and company values can take an instrumental role in the inception, execution, and rollout of an ambitious product.