if you could validate your riskiest strategic assumption before building anything?

In this talk, I'll share how we extended Amazon's Working Backwards framework beyond PR/FAQ by using smoke tests to validate not just solutions, but the assumptions behind them. Through a real case from Fiverr, we'll explore how a simple in-product experiment helped resolve a strategic deadlock between growth and monetization, turning a perceived trade-off into a scalable win-win.

You’ll learn how to design smoke tests that go beyond clicks, identify meaningful signals of user intent and quality, and use them to sharpen your value proposition before committing resources.

If you're moving fast but want to make smarter product decisions, this session will give you a practical way to reduce risk and gain clarity early.